Holistic Health Club
THE STORY: Meet Gabrielle, the owner of a chiropractic clinic in Quincy, Massachusetts. She came to us frustrated, as she was spending thousands on ads that just weren’t converting like they used to. But quitting her old agency felt risky. If she stopped, she’d lose the only marketing she had.
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SERVICES: Posting Every Day plan: organic content sprint, training for internal content capture, editing, caption strategy, hook testing
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WHAT WE DID: We started by identifying what actually resonates with her local audience. Then we rebuilt her content strategy from scratch—using real patient moments, educational snippets, and strong community-focused hooks. We also:
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• Re-trained the way Gabrielle’s team approached content, turning everyday client wins into short, powerful clips.
• Set up a simple workflow so her front-desk team could film daily without it interrupting the flow of the clinic.
• Focused on storytelling: showing how patients walk in hurting and leave feeling transformed.
• Emphasized non-invasive treatments like Shockwave Therapy, adjustments, and red light therapy with easy-to-digest educational value.
• Optimized videos for retention by keeping them punchy, visual, and authentic—no overproduction, just real results.
• Created captions that spoke directly to Quincy locals dealing with chronic pain, mobility issues, or recovery goals.
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And the best part? When we first started, Gabrielle didn’t even know how to send a video from her phone. Now, she’s recording every day—just by filming clients getting the care they need.
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RESULTS: One of our videos brought in a brand-new client worth over $2,000 in services—all from seeing the content on social media. That was a turning point.
Want Results Like Gabrielle?
Holistic Health Club
THE STORY: Meet Kimberly, she owns a weight loss clinic and med spa in Columbus, Georgia. She came in having no idea how to work social media but knew she needed to reach girls that needed her help fast and without spending thousands on ads.
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SERVICES: Posting Every Day plan: content launch sprint, short-form editing, posting cadence, caption writing, CTA testing
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WHAT WE DID: Researched top performing med spas and weight loss clinics across the South, distilled what worked, and planned 30 posts for Kimberly using only the strongest elements. We also:
• Built a simple weekly rhythm focused on two pillars: educational weight loss and inspirational wellness tips.
• Kept videos fast and visual with strong hooks, on‑screen text, and crisp B‑roll of fit women living in their new energy and bodies.
• Optimized early for saves and re‑watch by using list formats, quick cuts, and simple takeaways.
• Added gentle CTAs to learn more and explore services like peptides, infrared sauna, and IV therapy, without coming off as too sales-y.
• Set up TikTok, which ended up being her best performing platform.
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RESULTS: Check out the photo on the right!
